Know the rice
Start with the variety, finish and cooking characteristics your customers prefer.
HAJI FAZAL DIN RICE MILL · SINCE 1970
Rooted in the land.
Connected to the world.
A story of rice, lasting farmer relationships and a commitment that reaches beyond borders.
1970Our journey in rice began
PirmahalOur roots in Punjab
1121 SellaOur speciality
OUR STORY
Generations of experience.
A personal connection.
Our journey in the rice business began in 1970. Based on Bhussi Road, 5 km from Pirmahal, Haji Fazal Din Rice Mill is part of a farming region whose paddy is known across Pakistan.
Rice is more than a product to us. It connects our work to the people who grow it, the buyers who choose it and the families who bring it to their tables.
Through our Fazal Rice brand, we bring this experience to Golden Sella, Creamy Sella and Steam Rice, alongside white Sella and other varieties for local and export enquiries.
RELATIONSHIPS THAT BEGIN AT THE FARM
Close to our farmers.
Close to the grain.
Our long-standing connections with farmers are at the heart of our business. Working within a rice-growing community keeps us connected to the crop, the seasons and the knowledge passed from one harvest to the next.
These relationships have grown over decades. They shape our understanding of paddy and the care we bring to discussions about variety, grain characteristics and the finished rice.
Long-standing farmer connectionsKnowledge of local paddyA shared commitment to rice
PAKISTANI RICE · ARAB MARKETS
أرز باكستاني لأسواقنا العربية
From our region.
To Arab tables.
Every year, our rice reaches Arab markets. This continuing connection is an important part of our business and our commitment to buyers beyond Pakistan.
We welcome enquiries from importers, wholesalers and food-service buyers across the Arab region. Tell us your preferred Sella or Steam variety, pack size, quantity and destination so we can discuss a quotation around your market.
Discuss your export requirements
ARAB MARKET ENQUIRIES
Choose a destination to start your enquiry.
Destination links are for enquiries. Discuss availability and requirements for your specific market.
THE WAY WE WORK
Good rice begins with
a clear understanding.
Make the pack yours
Discuss 1 kg, 5 kg, 10 kg, 25 kg and 50 kg packs, or share your private-label brief.
Build a lasting relationship
Agree the specification and commercial details through a straightforward conversation.
LET’S GROW TOGETHER